Fly Buys is New Zealand’s largest loyalty programme. It is the easy way to get rewarded for what you do every day.
I was tasked with creating a new sale identity for Fly Buys. The brief required a solution that had high impact, while retaining some existing elements to ensure the artwork was cohesive with prior sales. I included a new tag element, a clean and modern type face, a refreshed call to action button, along with retaining the recognisable red hue and splash elements. The concept utilises a large splash which hero’s products, a tag element which allows for key information to be displayed and additional splashes that vary in opacity creating a sense of depth. The solution needed to be versatile and look effective across a variety of digital channels. The sale was very successful and a total of 4,687,051 points were spent during the three day sale.
From the top: the homepage hero banner, app tile, category banner and an eDM.
Project completed whilst working at Fly Buys.