Fly Buys is New Zealand’s largest loyalty programme. It is the easy way to get rewarded for what you do every day.
I was tasked with creating a number of digital assets for the Fly Buys website. I created a homepage hero banner for a 3-day gadget grab sale. The creative needed to be distinguishable from the Fly Buys brand identity to create greater intrigue. The sale included premium tech products and the design solution needed to reflect a premium aesthetic. The objective was achieved through the use of a clean and bold type face and a modern and engaging colour palette. Secondly, I created a reward magazine banner for the Fly Buys website. The creative needed to embody a sense of comfort and homeliness, in order to feel relatable and encourage members to read the magazine and discover what great rewards are on offer, whilst in the comfort of their own home. Lastly, I created a social tile to encourage members to fill in a Colmar Brunton survey and get rewarded with 15 points. The artwork needed to primarily inform members how quick and easy it was to fill in the survey and how many points they would receive. The survey was targeted at millennial’s and hence the inclusion of a cafe environment with millennial’s using their smart phones to resonate with the target audience.
From the top: 3-day gadget grab sale homepage hero banner, summer reward magazine website banner and a social tile for Colmar Brunton.
Project completed whilst working at Fly Buys.