Europcar are a global leader in car and van hire. Europcar operates 3,835 agencies worldwide. In New Zealand you can rent a car, truck or van from 19 locations.
I was tasked with creating a number of digital assets for the new partner launch with Europcar. The brief required a balance between both brands to ensure brand recognition. The challenge was to ensure that the amalgamation of both brands was harmonious. I selected photographs that were reflective of the Europcar brand, however still retained a Fly Buys feel by ensuring they were family focused, warm and engaging. Where the Europcar logo was included, I opted for Fly Buys fonts and brand assets to achieve a balanced design solution.
From the top: hero homepage banner, app tile, web banner and a social tile.
Project completed whilst working at Fly Buys.