Fly Buys is New Zealand’s largest loyalty programme. It is the easy way to get rewarded for what you do every day.
I was tasked with creating a number of print assets for various projects. I created a billboard to promote members and potential members to use the app, while demonstrating the ease and speed at which you can redeem and or spend points while on the go. The visual needed to reinforce the key message in a simplified manner, to ensure it was easily digestible within a matter of seconds. The Toast advertisement required the promotion of relevant summer rewards to encourage members to get excited about the many great products in the rewards store and redeem during the summer period.
From the top: a billboard and magazine advertisement that featured in the toast Martinborough magazine.
Project completed whilst working at Fly Buys.